SSJR was successful in opposing registration of the mark BILLBOARD YEARBOOK OF CHINA on behalf of its client Prometheus Global Media LLC, owner of the trademarks for BILLBOARD magazine. The Chinese Trademark Review and Appeal Board (“TRAB”) sustained the opposition in light of the Opposer’s prior rights to BILLBOARD in China. The TRAB agreed with Opposer’s arguments that the goods were sufficiently similar to cause confusion when marketed under a BILLBOARD trademark. The decision demonstrates the value of registering important trademarks in China and filing oppositions against potentially confusing marks.