SSJR is pleased to announce that it has obtained approval of a trademark application for the color yellow as applied to plastic bats for its client, the Wiffle Ball, Inc. (“WBI”) of Shelton Connecticut.

SSJR submitted voluminous information proving to the USPTO that consumers have come to recognize yellow plastic bats as products associated with WBI. The evidence collected included news stories, entries in books, and even a clip from the television program about famous toys. Registration of the color yellow in this way will help WBI protect its considerable goodwill in the marketplace by prevent the distribution of counterfeit yellow bats.